But first lets look at the benefits of using videos in a publishing business Benefits of Videos in a Publishing Business Keeps people longer on your site Websites using good SEO practices keep people on it for a longer time Video piques the viewers curiosity with the audiovideo elements leading them to other related web pages This adds to an excellent UX keeping the visitor on your website longer Increases with interactive elements that attract different learning styles increasing engagement
It also helps scale language barriers with captions making it ideal if your business has a global audience Monetize Content Because people stick around for a longer time increasing engagement theres the additional opportunity to show ads and monetize India Phone Number your content with videos How Effective are Videos on Websites According to a report from the Aberdeen Group video users get more web traffic from search than nonusers It leads users to your website searching for the appropriate video creating a suitable match and leading to a great user experience Using videos can boost your website ranking build credibility and attract quality backlinks
Regularly publish video content geared towards your product or service So when visitors land on your websites videos can help educate and inspire your audience to learn and take action Hubspot suggests that of people prefer video to learn about a product or service leading them to purchase Video mimics the actual product or service experience making cold leads warm and leading to better conversions A publishing business that creates high volume tailored video content opens multiple opportunities to connect with your audience build authority and monetize video content You can experiment with different video types on your website.