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Beer audience demographics: social-listening Benchmarking and consumer habits social-intelligence Continuing with the analysis of the particular case of Beer, thanks to Social Listening, we were able to detect that Cerveza Victoria was the brand with the highest social visibility, reach and social engagement. Which places it as the leader among the brands analyzed. Corona with good performance in social visibility and reach and Cerveza Indio with a good reputation, occupy the following positions. Another relevant piece of information for brands.
The place where their products are consumed. Again using the case of Beer, we find that users' preference is to drink it “at home” and in the company of family and friends and at parties, especially on Thursdays, Fridays and Saturdays. social-listening Digital Marketing Service Consumption in “restaurants” was the second most mentioned, highlighting the association with food issues, as we had mentioned before. Finally, consumption in “Dens and Bars” was the least mentioned and is usually used after p.m., especially on Fridays and Saturdays.
Mentions of Consumption by Day of the Week: social-listening Boost your business with Social Listening Social Listening allows you to understand the audience for the benefit. Not only about beverage brands, as in this case, when it is carried out, precisely, on Alcoholic Beverages. But also to television stations, restaurants, soccer clubs and convenience stores that see this product as an important source of income. These tools also facilitate the preparation of KPI reports. They create alerts to detect mentions that are worth highlighting in terms of volume.
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發表於 2023-12-10 15:02:07