|
They're betting on the founder and the opportunity. So storytelling is a huge part of that, and as a marketer, I do think that you have a leg up, because you understand how to tell a story that lands with the target audience — which in this case is investors. Still, there are a lot of factors playing against me. Less than 3% of VC funding goes to women-led startups, and I’m in an even less-represented demo because I'm a mom and I'm 35.
But it helps me stand out, and I think VCs are now more aware that they Iran WhatsApp Number Data have to give people a chance. Do you have any advice for marketers thinking of starting their own businesses? is to think about a company like a marriage. If you are not in love with the idea and you don’t wake up every day passionate about it, it makes it harder to deal with the extreme highs and lows of being an entrepreneur.
You have to be so passionate about solving a particular problem that you can't imagine doing anything else. Some people fall in love with the idea of being an entrepreneur in general, but you really need to love your specific company and solution. This conversation has been condensed and edited.
|
|