What do you know about email deliverability

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Land on a budget. If you want to hire an expert, plan to pay $70-$150 hourly — MarketerHire’s typical range — or a salary of about $105k, per Glassdoor. Decide on the type of role. You could hire someone full-time, but you could also work with an email marketing freelancer or a marketing agency. Every company’s needs are a little different. Can you afford a full-time hire? Do you feel confident you’ll need this role on your marketing team in six months — or six years? “If your budget is smaller, and you have quick, specific projects that you need to get up and running, then [freelance] may be the way to go,” said Kelapure.

If you start with a contractor “assessing the lay of the land and putting together a latestdatabase.com roadmap,” she added, you can always bring them on full-time later, once you’re confident you have a long-term need. Create a job description. A lot of marketing job descriptions are too broad, and could land you a generalist with minimal email experience. Experts know what they can and can’t do – and what resources they need. So before you post, run your JD past some experts to make sure it’s sufficiently specific. For example: Make sure you include the ESP you’re currently using in the job description. “Not everyone has experience with all of them,” Wallace explained.




Interview candidates. But how will you be able to tell if they know what they are talking about? Platforms like MarketerHire pre-vet candidates for you, but if you’re doing the vetting yourself, here are a few questions to ask: What email marketing platforms and tools have you used before? What are your thoughts on email list cleanliness? How do you feel about cold outreach? (Only ask about this if cold campaigns are important to your business.)  How would you solve a spam problem? What email marketing workflows have you built in the past? How do you structure your reports? How often do you plan to report back on email performance? Last but not least: Wallace recommends asking “What parts of email marketing are most important?” If a candidate tells you A/B testing, email deliverability, or HTML isn’t important, that’s a red flag.