These secondary attributes add new value to the tourist offer and the additional service offered can change tourists' behaviors and attitudes towards a destination in a real and significant way. Perceived value in territorial marketing this provision essentially depends on the global value perceived by the tourist I.E. On the set of perceived values and sacrifices that he will have to make for its use. At the moment of purchase the consumer is influenced by five values which take on different levels of importance depending on the person. These values are independent of each other but each of them contributes to the formation of the purchasing choice.
According to sheth newman and gross the sources of value of a product are functional value represents the perceived usefulness of an asset in relation to its ability to perform its functional utilitarian or physical role. The good acquires functional value based on the presence of functional Digital Marketing Service physical or practical attributes; social value indicates the utility of a good resulting from its association with one or more social groups. on its positive or negative association with stereotypes of demographic socio.economic or ethnic.cultural groups; emotional value usefulness of a good linked to its ability to arouse feelings or affective reactions.
Epistemic value referring to the ability of a good to arouse curiosity or novelty or to satisfy a desire for knowledge. Goods acquire an epistemic value when they are able to bring something new and different. Circumstantial value linked to the utility that derives from a specific situation or context in which the person who has to decide finds himself. The presence of antecedent physical or social contingencies can increase the functional or social value of the asset. In principle the consumer should maximize each of these values.
發表於 2023-12-5 14:41:35
