Choose the Right Topic What are you writing about? While you might think mercantilism in 1700s France is the bee’s knees, readers might say otherwise. Open your eyes and look at the topics that actually trend. Social Media Examiner talks about how to use social media to find blog topics. Example: Write about mercantilism in 1700’s France as it relates to e-commerce.
Determine Your Audience Who you write for determines exactly how you write. Do not write a blog for a financial Country Email List journal that uses industry lingo incorrectly. The professionals will be able see through that ruse immediately and completely discredit you. Similarly, if you want the attention of teenagers, you need to write in a way they connect with, otherwise you’ll come off as rigid and, well, boring. After topic, this is the most important factor determining your post’s success.
Present Strong Ideas Then Back Them Up So you think supporting brushing your teeth 30 minutes after eating is the proper brushing method? Should the audience care? Why? Your readers are presented with so many ideas every day that your simple ‘yes’ or ‘no’ article will not grab their interest or hold their attention. Instead, find a way to present information in a unique light. You have to answer the question ‘why?’ up front, then continue answering it throughout the post.
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