Guide current/future strategies
Understanding what works first can give you insight into what your target audience is looking for. Are there specific trends you can collect and use in your current strategy? Does your target audience respond more strongly to a specific structure or theme?
With analytics, you'll be able to evaluate immediate gains, whether that's el salvador whatsapp data reworking a piece you think will perform better, using other marketing methods to promote certain pieces, or scrapping something entirely and starting over. Likewise, you can identify topics to stay away from if necessary.
You can also highlight topic gaps in existing content and discuss them with your clients. Maybe they didn't want you to take a certain angle but forgot to mention it. Or your client might ask you to create new content to fill these gaps and measure impact.
It’s worth mentioning the metrics you should consider to evaluate the performance of your content. There’s no point in measuring a premium information or education page based solely on ROI, as it will always fail compared to a page focused on booking or purchasing. For high-funnel pages, measuring engagement metrics and assisted conversions will give you a better idea of how well your page is performing.
4. Reporting tools
頁:
[1]